B2B Marketing 2026: AI and LinkedIn's Impact
I was at CES 2026, diving deep into LinkedIn's transformative journey. First, the shift towards video content hit me—it's not just a trend, it's the new norm. With Gen Z and millennials now influencing 71% of B2B decisions, LinkedIn's evolution into a video platform is a no-brainer. Let's unpack how AI and real-time insights are reshaping B2B marketing. LinkedIn is celebrating its 22nd anniversary, and they're not resting on their laurels. From tools like Gong to mental health discussions, they're paving the way for a new era of B2B marketing.
I was at CES 2026, diving deep into LinkedIn's transformative journey. First thing I noticed: the shift towards video content. It's not just a trend—it's the new norm. With Gen Z and millennials now driving 71% of B2B decisions, LinkedIn evolving into a video platform makes total sense. But don't be fooled, it's not a mere facelift. AI and real-time insights are reshaping how we approach B2B marketing altogether. LinkedIn's celebrating its 22nd anniversary, and they're not sitting idle. From AI tools like Gong to mental health discussions, they're paving the way for a new era of B2B marketing. And this is complemented by strategic partnerships for streaming products, leveraging opportunities in live events. It's a radical transformation, but one that respects the core of human connection, enhanced by AI. Let's unpack this journey together.
LinkedIn's Video Revolution at CES 2026
LinkedIn's shift to a video-first platform is a real game changer. At CES 2026, LinkedIn demonstrated that video content is now at the heart of B2B marketing. Why this transition? Simply because videos capture attention better and facilitate decision-making. It's a reality we see on the ground, especially with the growing influence of Gen Z and millennials.
The younger generations, now accounting for 71% of B2B decision makers, prefer video content. This is a game changer in terms of engagement and strategy. But beware, switching to video involves challenges: production costs, the need for constant creativity, and the necessity to stay authentic. I've seen businesses lose their way trying to chase this trend without a clear strategy.
- Videos enhance engagement and decision-making.
- Gen Z and millennials influence 71% of B2B decisions.
- Adopting video requires a thoughtful strategy to avoid pitfalls.
Harnessing AI for Real-Time Insights
With tools like Gong, AI is revolutionizing how we gather real-time data. I've integrated this tool into my workflows, and the efficiency gains are significant. AI provides valuable insights, but I caution against over-reliance. It's crucial to maintain the human aspect in business interactions, especially in a world where authenticity sells.
Practical examples? Consider tracking conversations with Gong: it analyzes thousands of discussions to extract trends. It's a game changer in marketing strategy, but let's not forget that humans must remain at the center.
- AI boosts efficiency with real-time insights.
- Beware of over-relying on AI tools.
- Human interactions remain essential.
Gen Z and Millennials: The New Decision Makers
The 71% of B2B decisions influenced by Gen Z and millennials is a strong indicator. These generations are shaping marketing strategies like never before. LinkedIn has understood this well and is adapting its content to meet their expectations, focusing on authenticity and innovation.
But watch out, it's about finding the balance between innovation and tradition. Successful companies know how to adapt their content without losing their essence. It's a delicate but necessary exercise to capture the attention of these influential decision-makers.
Opportunities in Live Events and Streaming
LinkedIn's partnerships with giants like Disney and Comcast for streaming open new pathways. Live events have become a major lever for engaging audiences. I've seen companies leverage these events to expand their reach, but beware of the costs and resources needed.
Case studies show that live events can effectively engage, but scalability is a concern. It's crucial to plan meticulously to avoid financial pitfalls.
- Live events boost engagement.
- Strategic partnerships with streaming giants.
- Careful planning needed to manage costs and resources.
Mental Health in the B2B Landscape
Mental health discussions are gaining momentum. LinkedIn facilitates these conversations, but beware of falling into superficial engagement. The business impact is real. Integrating mental health into strategy can strengthen company culture and retain employees.
Practical tips? Actively listen to employees, offer tailored resources, and promote a culture of care. It's an investment that pays off in the long run.
- Mental health is becoming a central topic in B2B.
- LinkedIn facilitates discussions, but avoid superficial engagement.
- Investing in mental well-being is a business asset.
So, LinkedIn isn't just riding the wave; it's creating it. First, with the rise of video content, your B2B strategy can truly be a game changer. But watch out, don't dive in without understanding the limits. Second, 71% of B2B decisions are now made by Gen Z and millennials. Ignore this influence at your own risk if you want to make a real impact. Third, AI is reshaping human connections — a fantastic tool, but you need to balance it, or you'll lose authenticity. Moving forward, I'm convinced these innovations will let us rethink our strategies, but we have to use them wisely. Ready to transform your B2B marketing strategy? Dive into LinkedIn's new features and see how they can elevate your business. I highly recommend watching the original video to get the full scope of these shifts: https://www.youtube.com/watch?v=dq1AWtKx4w0.
Frequently Asked Questions
Thibault Le Balier
Co-fondateur & CTO
Coming from the tech startup ecosystem, Thibault has developed expertise in AI solution architecture that he now puts at the service of large companies (Atos, BNP Paribas, beta.gouv). He works on two axes: mastering AI deployments (local LLMs, MCP security) and optimizing inference costs (offloading, compression, token management).
Related Articles
Discover more articles on similar topics
Building Community: Engaging Audiences on Roblox
I've spent countless hours on Roblox, not just gaming but building and engaging with a community that spans the globe. With 151 million daily active users, Roblox isn't just a platform—it's a universe of its own. Let's talk about how creators, brands, and technology converge to shape this digital landscape. Roblox has become a powerhouse for user engagement, driven by a vibrant creator community and innovative advertising strategies. But what does it take to really succeed here? I walk you through the workflows and strategies that make Roblox tick. We’ll dive into user engagement and growth, the crucial role of creators, brand engagement, and immersive advertising. Let’s decode Roblox's technological advancements and why this platform captivates Gen Z and Gen Alpha.
AI in Media: 2026 Advertising Revolution
I remember sitting in on a panel at CES 2026, where the air buzzed with talk about AI's transformative role in media. It wasn't just hype—AI was reshaping everything from advertising to live events. We were on the edge of something monumental. I witnessed the explosion of digital audio, the redefinition of audience engagement through live events. We're not just talking algorithms here, but the future of media consumption. Here's how it all unfolded, and why trust and tech safety are pivotal for this future.
LG's CES 2026 Innovations: Connected Home
I remember standing in awe at CES 2026, gazing at LG's thinnest OLED TV. It's not just about tech specs—it's about how these innovations revolutionize our daily lives. LG isn't just innovating; they're reshaping our experience in the connected home. I connect the dots between human-centered solutions and AI integration in consumer electronics. Let's explore how LG is shaping the future with personalized experiences and advanced screen technologies. Dive in with me to see this transformation unfold.
Vox Media: Building Trust in a Fragmented Economy
I still remember when I first realized the power of a well-crafted media brand. It was like flipping a switch—suddenly, the fragmented attention economy didn’t seem so daunting. At Vox Media, we've mastered the art of building trust and engaging audiences in ways that cut through the noise. In today's ever-evolving media landscape, standing out requires more than just great content. It demands a robust strategy that integrates trust, innovation, and adaptability. Let’s dive into how Vox Media navigates these waters, discussing our business model, the role of trust in podcasting, and the challenges of podcast advertising. Get ready to see how Vox Media builds its reputation in a fragmented economy while captivating Gen Z and Gen Alpha.
CES 2026's Coolest Tech: My Hands-On Experience
I walked into CES 2026 expecting the usual tech fanfare, but what I encountered was a display of innovations ready to redefine our daily lives. Cardome's AI software for environmental understanding, Hypervision's 3D holographic technology with AI assistant Lena—this isn't science fiction. Chong Hong immerses us in a new dimension with its Aura AI TV and VR experiences, while Hypershell introduces an outdoor exoskeleton for adventure. And let's not forget Brunswick Corporation, taking autonomous boating to a whole new level. CES is the stage where these technologies aren't just concepts but disruptions ready to make their mark.