How Reddit Grew My SaaS to $34K/Month
I transitioned from being a mechanical engineer to running a SaaS pulling in $34K a month. My secret weapon? Reddit. I remember those late nights diving into threads, asking questions, and engaging with a community that gave me raw, unfiltered feedback. With Reddit, I tested ideas, refined my product, and turned criticism into growth levers. In this article, I share my strategies for leveraging Reddit as a powerful marketing tool to boost your SaaS. But beware, navigating between positive comments and trolls requires skill. My journey proves that even without prior marketing experience, success is possible through the power of a well-leveraged community.

I was a mechanical engineer, now I'm running a SaaS raking in $34K a month. My secret weapon? Reddit. From the start, I knew I needed a way to connect directly with my target audience without spending a fortune on traditional marketing. So, I dove into Reddit. I started by reading, then contributing to discussions, and finally, sharing my project. The feedback was raw, sometimes brutal, but exactly what I needed. I learned to turn criticism into tools for optimizing my product. Reddit isn't just a forum, it's a battleground where every comment can be a growth opportunity or a trap. Let me tell you how I navigated the praise and the trolls, and how I leveraged this platform to launch my SaaS to new heights.
Crafting a Reddit Marketing Strategy
Starting with Reddit is like stepping into a new culture. First, I took the time to understand the subreddits, those niche communities at the heart of the site. Each subreddit has its own rules and dynamics, and to succeed, you need to fit in. I focused on account warming, a crucial step that involves gradually building credibility. I spent 7 to 14 days interacting authentically before promoting anything.

Then, I targeted relevant subreddits for high-intent lead generation. AI tools helped me craft engaging content that resonated with users. But watch out—Reddit has strict community guidelines, and ignoring them can ruin your efforts.
- Understand subreddit culture
- Warm up your account for 7 to 14 days
- Use AI tools for engaging content
- Follow community guidelines
From Engineer to SaaS Entrepreneur
My journey from mechanical engineering to SaaS entrepreneurship wasn’t a straightforward path. I identified a niche and developed a product that solved a real problem. Engineering skills were invaluable for tackling SaaS challenges. Adaptability and continuous learning proved essential. Leaving a stable career comes with trade-offs, but the business impact I’ve been able to create made it worthwhile.
I started with a SaaS project that reached $50,000 in monthly revenue through outreach marketing. This success allowed me to sell the business and launch my new venture, which now generates over $30,000 per month in just six months thanks to Reddit.
- Transition from mechanical engineering to SaaS
- Identify a niche and develop a product
- Leverage engineering skills for SaaS challenges
- Importance of adaptability and continuous learning
- Trade-offs in leaving a stable career
Engagement and Feedback: Navigating Reddit
Genuine engagement with Reddit users is crucial. Successful posts drove thousands of visitors, illustrating the power of authentic engagement. Sometimes, replying to every comment makes the difference. But the flip side is knowing how to handle criticism and negative feedback constructively. Creating feedback loops based on community responses allows for constant iteration and improvement.

It’s also important to set limits: engagement can lead to burnout if you’re not careful. Sometimes focusing on quality interactions over sheer quantity is more sustainable.
- Genuine engagement with users
- Examples of successful posts
- Handling criticism and negative feedback
- Creating feedback loops
- Limits of engagement to avoid burnout
Tools and Resources for Scaling SaaS
To scale my SaaS, I used tools like Outr Rank for SEO and Goji Berry AI for outreach, costing $99 per month. These tools provided significant ROI. My tech stack was designed to support growth, with a focus on automating repetitive tasks. Finding the right balance between tool costs and business growth is crucial.

Efficiency hacks like automating repetitive tasks can make a real difference. I ensure every dollar spent on tools is justified by increased efficiency or revenue.
- Use Outr Rank for SEO
- Goji Berry AI for outreach
- Cost management and ROI
- Automate repetitive tasks
- Balance tool costs with growth
Advice for Budding SaaS Entrepreneurs
For those starting in SaaS, I recommend starting small and focusing on solving real problems. Iterating based on user feedback and data is vital. Building a community around your product can be an invaluable asset. Don’t fear failure; it’s part of the learning process. Remember: it’s a marathon, not a sprint.
Keeping these tips in mind can help you avoid many common pitfalls. Focusing on long-term goals rather than quick wins will help you build a sustainable business.
- Start small and solve real problems
- Iterate based on user feedback
- Build a community around the product
- Embrace failure as part of the process
- See the entrepreneurial journey as a marathon
So, here's what it boils down to: Reddit isn't just a forum; it's a launchpad for SaaS growth. I found that active engagement can really transform your business. Start by diving into discussions, that’s where you capture raw, direct feedback. Then, tools like Outr Rank for SEO or Goji Berry AI for LinkedIn outreach—at $99 a month each—really up your game. But watch out, you need to choose your tools wisely because costs can add up quickly. And remember, reaching 100 customers is doable! The revenue potential is huge, as shown by the example with $30,000 in MR. I'm telling you, Reddit can be a game changer if you play it right. Ready to leverage Reddit for your SaaS? Dive in, experiment, and above all, share your journey. For a more complete picture, I recommend watching the original video. It's like us having a debrief over coffee, you'll see!
Frequently Asked Questions

Thibault Le Balier
Co-fondateur & CTO
Coming from the tech startup ecosystem, Thibault has developed expertise in AI solution architecture that he now puts at the service of large companies (Atos, BNP Paribas, beta.gouv). He works on two axes: mastering AI deployments (local LLMs, MCP security) and optimizing inference costs (offloading, compression, token management).
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