Building a Successful SaaS with Twitter

I started with a simple idea on Twitter, just a side project I believed in. Today, that project brings in $10K/month. Yes, you read that right. Building in public isn't just a buzzword—it's a strategy that literally transformed my project into a thriving business. First, I connected my tools, orchestrated my content strategy, and then I got burned by a few hurdles (like the sting of the $1,000/month OpenAI API cost). But by leveraging what the platform truly wants, I overcame those challenges. Let me take you on this journey: systematic content creation, audience engagement, the tech stack behind SuperX, right through to growth and monetization strategies. And most importantly, I talk about the importance of being vulnerable and authentic with your audience. Want to know how to start from scratch on X? I break down every step.

Building in Public: The Journey Begins

Embracing the "building in public" mindset was a game changer for me. Initially, I was just another voice in the crowd, but by letting my audience see behind the curtain, I built a deeper connection. Transparency was my tool to engage and sustain a trusting relationship with my community. Sharing not just the highlights but also the setbacks helped me forge genuine bonds. The first steps were intimidating—making my process visible and learning from feedback. Vulnerability, as it turns out, is a secret weapon for earning trust.

Consistency is key. Regular posting and engaging with the audience are crucial for maintaining interest and growing your follower base. Of course, initial challenges were plenty—posts that fell flat, feedback that stung. But resilience paid off. By adjusting my strategy based on the feedback, I grew from zero to over 34,000 followers in no time.

Crafting Viral Content: The Breakthrough Moment

The breakthrough came in January 2025 with a post that went viral, amassing over a million views. Analyzing what made that post explode was crucial. I realized viral content often taps into an emotional need that's often overlooked. By leveraging that success, I was able to significantly boost audience engagement.

Creating viral content isn't about luck; it's about strategy. I've systematized my content creation approach: first, I track platform trends, analyze what works, and then adapt it to my style and goals. Understanding platform algorithms is fundamental, allowing me to adapt and maximize my posts' reach.

"I moved from randomness to systemization, and it changed everything."

Technical Stack: Building SuperX from the Ground Up

Selecting the right tools was pivotal in building SuperX. I chose Next.js, Node.js, and Tailwind for their efficiency and flexibility. These choices allowed me to quickly develop a robust solution without breaking the bank. Balancing cost and performance with APIs was another challenge. Using OpenAI and Anthropics Claude Sona API costs me about $1,000 a month, but it's worth it for the performance it delivers.

To manage costs, I've integrated Screen Studio and Framer at just $10 a month. This keeps visual quality high without blowing the budget. By orchestrating these tools, I’ve built a platform that not only performs well but is also cost-effective.

Monetization and Growth: Strategies for Scaling

With SuperX, I reached $13,000 in monthly recurring revenue, with a 25% monthly growth rate. Key to this was developing monetization techniques that align with my audience's needs. Focusing on delivering real value bolstered engagement and retained subscribers.

Strategic planning is crucial. I set clear goals and paths to achieve them, including optimizing internal processes and setting up systems for client acquisition and retention. Every decision is made with the intention to maximize impact and minimize costs.

• Understand your audience to monetize effectively.
• Set realistic growth objectives.
• Regularly evaluate your strategies for necessary adjustments.

Advice for Aspiring SaaS Builders: Starting from Scratch

Launching a SaaS on X requires a methodical approach. Here's how I did it: first, focus on validating your idea through viral content. Then, build a quick MVP to test the market. Common pitfalls include lack of preparation and absence of a distribution strategy.

Intentionality is crucial at every step of your entrepreneurial journey. Perseverance and continuous learning are essential to overcoming obstacles and achieving success. Don't be discouraged by initial failures; they're often the best teachers.

Turning an idea into a $10K/month SaaS business on Twitter is all about transparency and a solid strategy. I dove in, started building in public, and iterated relentlessly. Here's what works for me:

• Building in public: It's a game changer, but watch out—it requires unwavering consistency to catch on.
• Systematic content strategy: I create content that hits where Twitter wants, leveraging viral potential. It might cost $1,000 monthly with OpenAI and Anthropics Claude Sona API, but if orchestrated well, the ROI is substantial.
• Affordable tech stack: Screen Studio and Framer only cost me $10 a month, yet they significantly boost my visibility.

Ready to craft your own SaaS success story? Start sharing your journey today and watch your audience—and revenue—grow. For a deeper dive into this topic, check out the full video: YouTube. You'll find concrete, actionable insights. Now it's your turn!